People are out there that are paying millions of dollars for cars and there are enough people with that kind of money that the prices go that high at auctions. These same people have museum quality garage mahals for their high dollar cars. If they see something they like and want for their garage mahal, they're not going to care if the final price goes over the actual value, plus I think ego kicks in as well. End of the day, they want the sign and it's not at a price that will put a dent in their bank account. I'm sure there are other scenarios out there. Same thing is happening in the breweriana world.
