The Atlas Corporation, was NOT created by Goodyear Tire...
It was a division of the Standard Oil Company
From the Standard Oil History:
"The former Standards banded together in 1930 to form the Atlas Corporation, maker of tires, batteries, and other automotive accessories (TBA) that were provided to Standard and Standard-related stations of all stripes from the Atlantic to the Pacific."
Here is a "blurb" from 1992 on EXXON dropping the Atlas TBA line from their Stations...:
http://www.highbeam.com/doc/1G1-12117559.html