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Got these original 1920's-1930's Shell photographs today, don't know much about them but they came from the advertising manager of Shell Oil out of San Francisco. The photo that says proposed site has a little map drawn on the back. These were some beautiful signs, can't imagine many if any survived. Anyone know anything about them? McLaren Park was built in 1927 so I guess that helps date them.

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Last edited by Aaron S.; Sat Feb 11 2017 04:17 PM.

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More pics

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Wow! Impressive signs!


Braden Splichal

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In the early years of motoring, federal, state, and local municipalities were sometimes loose about installing road signs, anything from distance to points of interest. Many automotive companies took it upon themselves to erect such signs. Goodrich Tires made "Goodrich Guide Posts," which were miles to destination signs, and U.S. Tires posted signs on the outskirts of towns telling the town's history. I believe these Shell signs fall under a similar category, of advising motorists of upcoming points of interest on the road, where there were no other signs to do so.


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I'm going to be of little help here myself . Royal Dutch Shell LTD partners entered the US market via the city of San Francisco about 1900. Their first efforts were company owned gas and oil stations . These moved Southward into Los Angles and then eastward by 1915.


see ya on the road folks !

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