Interesting. I have never seen this specific colorized version of Phidippides by "The Ohio Oil". His likeness was used by many promo's and companies over the years.
I have book shelves full of photos advertisements and they don't show the detailed striping shown above.

Usually the Ohio and Transcontinental used it in conjunction with "Best In The Long Run" and Trademarked.
I have seen exceptions to that.

Chuck