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#594159 Sun Jan 25 2015 09:05 AM
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Can anyone tell me an approximate date Chevrolet used the slogan "EYE IT, TRY IT, BUY IT". Or maybe seen any literature pertaining to the slogan...thanks mm


Wanted early tin litho signage.
petro, farm, auto, etc.
minuteman #594172 Sun Jan 25 2015 10:30 AM
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Here's a list of Chevys slogans but they don't mention that one.

http://rundeautochat.com/2013/01/09/slogan-change-chevy-runs-deep-becomes-find-new-roads/



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Kim, here's a link to photo with a Chevrolet bill board sign with that slogan on it. Photo is dated Jan 30, 1940.

http://library.duke.edu/digitalcollections/rcmaxwellco_XXH0288/


Dave GILL,
Dave's Garage & Memorabilia, Inc.
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Great! thanks alot Dave....i can date an old neon clock with that slogan to that era then....


Wanted early tin litho signage.
petro, farm, auto, etc.
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That slogan was used in 1940...Here's ad photo dated 3/1/1940.
http://graphic-design.tjs-labs.com/show-picture?id=1062015578

I'm an avid Chevrolet collector & have been for decades.
In the summer of 2004,I sat down and recorded a few ad slogans printed on some dated materials I collect.
I posted my categorized list on a few auto related websites in 2004/2005...As the years rolled on,many started taking credit for it.I politely corrected them and showed them where I listed my list on the web originally,and how they just cut & pasted my list verbatim.
I never claimed to have made up the slogans,as some were saying about me,just this categorized list.


After many years of research,inquiring with others,reading and,observing and from Movies,Literature,TV & radio commercials &
magazine advertisements,I have compiled what I believe to be an accurate list of Chevrolet Slogans used throughout some years.

1960:
*The Most of the Best For the Least
*For 1960 Chevys Got em All (a variation also used was "Got It")
*34U2C(Pre Announcement)

1961:
*Sixty-Onederful Chevrolets
*The Greatest Show on Worth (NSC-National Sales Convention)
*Newness You Can see!
*A Sixty One For Everyone
*Sturdi-Built Trucks

1962:
*A New World of Worth (NSC)
*Yesterday,Today & Tomorrow-The Symbol Of Quality

1963:
*Showtime '63!
*The Worthiest Name on Wheels
*New Flair-New Freedom From Care
*Show The Way! (NSC)
*Americas Favorites
*Keeps Going Great

1964:
*Count On Chevrolet To Build the One You Want
*The Great Highway performers
*More,More,More For '64
*Chevys latest! Chevys Greatest!
*Chevy Time
*There's 5 in '64
*Roll Chevy Roll! (NSC)

1965:
*Something New For Everybody!
*The Beautiful Shapes for '65!
*Buy Word for '65...by Chevrolet
*'65's Beautiful breakaway (or Breakthrough) by Chevrolet
*The Make that makes you want a '65!
*Here and Wow!
*Steer em Right! (NSC)
*New and Great!
*The Super '65's!

1966:
*A Perfectly Beautiful year to Go Chevrolet
*Your Year to Live it up in Style
*Thrill Of the Year (NSC)
*Double Dividend Days (Sales Campaign)
*The Thrilling '66's
*High Style! New Spirit!


1967:
*See Americas' First
*Everything New That Could Happen...Happened!
*Rumors Come True Wonderfully!
*Mean More then ever Before
*Exciting Beauty! Power that Moves!
*Always out front in Safety (or Styling)
*Chevy Comes out Swinging for '67
*Wonderful One
*America's No.1 Seller
*For The Man Who'd Buy A Sports Car If He Had This Much Room

1968:
*Look at Chevrolets Latest!
*Decidingly '68! Chevrolet!
*Stunningly Beautiful! Superbly Built! The '68 Chevrolet!
*Dramatically Designed! Distinctively Different! Daringly New!
*'68 Sixty Great!

1969:
*Putting You First Keeps Us First!
*The leader Comes On Strong
*Go All Out!
*No More Mr.Nice Guy

1970:
*Putting You First Keeps Us First (Early slogan)
*On The Move
*The Chevrolet '70's......The Chevrolet Movers (Trucks)
*See Americas' First

1971:
*Putting You First In A Big Way
*Totally Tougher (Trucks)
*The Little Car That Does everything Well (Vega)

1972:
*For You in '72!
*Totally Tougher to Last longer (Trucks)
*We want your chevrolet to be the Best Car you've ever owned!

1972 through 1974:
*Building a Better Way to See The USA

1973 through 1974
*Building a Better Way to Serve The USA (Trucks)

1975:
*Chevrolet Makes Sense For America..Lasting Chevy Value (Trucks)
*Americas Favorites:BaseBall,HotDogs,Apple Pie and Chevrolet (used Mid Year & all the way through 1977)

1976:
*Chevrolet Salutes Americas Bicentennial
*A New kind of American Car (Chevette)
*Your moneys Worth Mile after Mile (Trucks)

1977-78:
*Now That's More Like It! Built To Stay Tough! (Trucks)

1978:
*See What's new Today in a Chevrolet..Chevys New size Malibu

1979:
*When it Comes to Value,America Comes To Chevrolet
*The New Chevrolet.....Built To Stay Tough (Trucks)

1980:
*It's new and you'll know it!.....Built to Stay Tough (Trucks)


Last edited by Cold Pizza; Sun Jan 25 2015 11:48 AM.
Cold Pizza #705753 Sun Mar 04 2018 08:04 PM
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Late response - I found this clock a few years back at an estate sale. Made by Telechron. It's not neon. Has (2) incandescent bulbs. Works great!

20170407_224634.jpg

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