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Bbburke Offline OP
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A fellow and new Old gasser bought this Chevron sign today. He asked me if I could post it for him and I had a question on it myself. This sign came with a horizontal Atlas sign. He was wanting to know some information about when Chevron used these colors. I personally was wanting to know about the Atlas sign. I have never seen them use these colors and was wondering what was going on there. Any information would be appreciated. Thanks.

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Last edited by Oldgas; Sun Sep 21 2014 06:18 PM. Reason: edit to put item name in title

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Was used by Independent distributors of chevron


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In the fall of 1945, Standard of California adopted the "Chevron Gas Station" brand for their dealer operated sites in states in the far west where they had the rights to the Standard name. Company stations remained as "Standard Stations, Inc." All stations in their Rocky Mountain marketing that had operated under the Calso brand since 1932 were branded Chevron Gas Station at the same time (has nothing to do with use of the Calso name in the northeast which began about the time it was phased out in the Rockies). Phase out of the Chevron Gas Station name, in favor of just simply Chevron began about 1955 and was complete by 1958. The Atlas Tires sign was a strip sign mounted above the service bay doors at a Chevron station in this era. The dealer's name and other terms (Washing, Lubrication, etc.) appeared on similar panels, depending on the configuration of the station.


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Bbburke Offline OP
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Thanks Carolinatraveler. He also has he the dealers name horizontal. Is the Atlas Tires sign two sections or was it cut?


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Hello guys, thank you for the information on the sign I just picked up, Ive wanted this sign for a long time and finally have it in my very small but growing collection. once I get more familiar with this site, and finish hanging it up ill post more pictures of it and my others.

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I've have an ATLAS ACCESORIES strip sign with the maroon background and cream and green lettering, but no picture.

Here is a local proprietor sign and original pump that I'm guessing would have fit the same time frame as the signs.







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I've come across a sign like your Atlas with just the words "Lubrication" it was about 8ft horizontally maybe a ft tall. It had the same exact colors I was stumped too.But when I saw the independant dealer "Chevron gas station" sign and the colors matched up it made sense.


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