Have to agree Dave,
I have sold signs to non-collectors and collectors alike.
I just sold a very nice Atlantic pump plate to a regular buyer for an average value that anyone on oldgas would pay. In the same fashion I've sold pieces for 3 times as much to non-collectors who want to throw it up on the wall for decor and not value.
As for saving one's money to buy the best, that's for the niche collector who may be right or wrong in that decision. That's talking about waiting perhaps years on the perfect example bought at market value because they have to have the best. Then 4 years down the road when they have to sell because of some financial need they take near what they paid for the sign. On the other hand, if you buy 5 $100 signs and sell 3-4 for 20-40% above what you paid and still have 1-2 left you're ahead of the game and still have signs.
Dealing in vintage toys I run into maybe 1 out of 100 buyers who have to have the boxed mint toy and they will shell out the money for one. But I run into 99 others who will buy the played with toy because they know it was used, loved, and cherished by a child and that has more meaning to them than a sealed version of the toy.
I just would like the low-ball valuators to put those "junk" $10-20 pieces out there to prove their valuations.