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#360377 Wed Oct 03 2012 05:27 PM
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Company History from Prestone:
Originally, motorists drove cars without heaters or side windows, making winter driving very unpleasant. In addition, it was extremely difficult to start a car in cold weather. The eventual development of car heaters and side windows, and the improvement of engines and lubricants led to more winter driving and the requirement of antifreeze/coolant. Many compounds were used with water, such as honey, sugar, molasses and, the most popular, methyl alcohol. Despite good cooling ability, alcohol had the significant drawbacks of boilaway, odor and flammability. Motorists were perpetually uncertain about their freezing protection.

The company was formed in 1917 as Union Carbide and Carbon Corporation, acquiring four earlier companies: Linde Air Products Company (established 1907), National Carbon Company (1899), Prest-O-Lite Company, Inc. (1913), and Union Carbide Company (1898). It assumed the name Union Carbide Corporation in 1957.
Formed during wartime, the company immediately took on the manufacture of new diversified products, providing helium, ferrozirconium, and activated carbon for the U.S. military, thus setting the pattern for the company’s future development. After World War I, it retained its chemicals business and moved into the consumer field, becoming one of the first companies to use market research to discover potential consumer needs and creating products to fill them. Early products of this type were the first antifreeze, Prestone (introduced in 1927), and the first batteries for portable radios, under the Eveready brand (introduced in 1959).


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My Eveready Prestone Anti-freeze can:



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my lil collection

missing are my 3 thermometer's

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Dan
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Three porcelain thermometers.

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Dave GILL,
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I am in search of an original Prestone thermometer with the "You're SET SAGE SURE." Are these, or any of the thermometers reproduced? I have previously stayed away from signage, as I just don't feel knowledgeable enough to avoid fakes.

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I am one of those "strange" Collectors who likes advertising almost as much as I like other items... (Almost)


A Magazine ad from 1929:

[Linked Image]


1937 ad:

[Linked Image]

1942 ad:

[Linked Image]


A nice looking banner:

[Linked Image from imageshack.us]

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Thanks for everyones participation so far keep em coming!!

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There has to be be more items..... lets see them!


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Okay, here are some more. Cheers, Don.

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Right before they were yellow.....

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Prestone

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Hi
In the Prestone Magazine ad from 1929: "Get caught in the sky with a frozen motor". Do you know the origin of this ad?

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Originally Posted by Christinee
Hi In the Prestone Magazine ad from 1929: "Get caught in the sky with a frozen motor". Do you know the origin of this ad?


The top of the ad page reads, "The Saturday Evening Post November 16, 1929"


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Bringing back up this old thread got me excited thinking we were doing COTM again. Any chance of bringing COTM back since the majority of COTMs are victim to old servers and image hosting platforms. They were the threads that originally drew me to the site, nowhere else can you find that kinda plethora of a company’s products.


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