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#27641
Mon Jan 19 2004 10:46 PM
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Joined: Jan 2004
Posts: 1
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OP
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What do the letters DX stand for ? thanks Ben570
Ben 570
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Please - NO offers to Buy or Sell in this forum category
Statements such as, "I'm thinking about selling this." are considered an offer to sell.
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#27642
Tue Jan 20 2004 12:16 AM
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Posts: 1,986
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i dont know what it means. i thought i knew? i should know, but i dont know! lol! i think it should be posted as a quiz!
everyones at Walmart right now lookin for somethin but youll get an answer as soon as they return! LOL!!!
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#27643
Tue Jan 20 2004 01:07 AM
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Joined: Dec 2001
Posts: 1,537
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Just got back from there!!! Still nothing???? Time for bed, tell me a gas pump on a farm story!!!!
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#27644
Tue Jan 20 2004 06:07 AM
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Joined: Jun 2004
Posts: 12,110 Likes: 1
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DX and Affiliates Mid-Continent Petroleum - Tulsa, OK. Mid-Continent was organized in 1916 from the various holdings of oil pioneer Josh Cosden and others. Gasoline marketing under The Diamond brandname began about 1920 and by the mid-1920's, Mid-Continent operated a large number of stations throughout the Central United States. A super-premium fuel "Diamond D-X" was introduced about 1933 and by 1940 stations were branded as "Diamond D-X" stations. After WWII the brandname became simply "D-X." In 1955 Mid-Continent merged with Sunray Oil Co. and the corporate name became Sunray DX oil Company, revised in 1962 to DX-Sunray Oil Company. In 1968 DX-Sunray merged with Philadelphia based Sun Oil Company and many dual logo Sunoco/DX items were introduced at this time. DX globes had been phased out by the time of the merger. Shortly after the merger the Sunoco brandname replaced DX in states where Sunoco already marketed. The DX brand was retained in other areas until after 1980 when Sunoco began gradually replacing DX. As of this writing (1995) only small areas of DX branding remain, primarily jobber operated stations that just haven't yet been converted.
This Mini-report and explanation taken in it's entirety with all due respect from the book: OIL COMPANY SIGNS: A Collector's Guide. By Scott Benjamin & Wayne Henderson.
Hope this explains the D-X Question!
DOC @ THE AMERICAN GARAGE WEST
DOC @ THE AMERICAN GARAGE
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#27645
Fri Feb 20 2004 09:12 PM
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Joined: Oct 2003
Posts: 2
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I think DX as a brand stood for "distance" as in you get a lot of distance with this gas.
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#27646
Sun Feb 22 2004 10:43 PM
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Joined: Jan 2004
Posts: 41
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I was always told that it stood for "Diamond X-grade" (X-grade being their Premioum gasoline), hence the name "D-X".
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#27647
Sun Feb 22 2004 11:09 PM
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D was for DIAMOND, X was for the unknown [it kept the other companys guessing what was added to their products].
This is what I was told at Iowa Gas. Dick
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