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#782091 Sat Oct 08 2022 05:56 PM
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I scored a mystery sign that was bolted as a portion of the wall on a small shed and then painted on both sides. Worked out a trade and I am only about $100 into this sign. Got to get the first coat of paint off of one side. I have never heard of Calso Gasoline. Got more work to do and get her cleaned up. Will post more pics when it's done.

20221007_174742.jpg 20221008_173236.jpg
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FordFool69 #782092 Sat Oct 08 2022 06:08 PM
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size of sign please .. ... cool


RANDY
FordFool69 #782093 Sat Oct 08 2022 06:11 PM
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77" wide x 58" tall

FordFool69 #782100 Sun Oct 09 2022 07:23 AM
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I've never seen that version of the Calso sign before. The more common version is similar to the cloth patch in my display.

Calso Set.jpg

Regards, Jim

I collect gas pump salt and pepper shakers
and the plastic coin banks made by AVSCO.
SandPCollector #782103 Sun Oct 09 2022 08:37 AM
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Originally Posted by SandPCollector
I've never seen that version of the Calso sign before.

sign of subject in holder .. ... cool

Originally, Chevron remained local to the western United States. In 1946, the company adopted the Calso name for the northeastern market,

and only from 1946 to 1958 (when the Calso name was changed to Chevron).

1aaaacalsn.PNG
Last edited by advertologist; Sun Oct 09 2022 08:47 AM.

RANDY
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advertologist #782111 Sun Oct 09 2022 11:08 AM
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Thanks for the background info Randy!!!

FordFool69 #782113 Sun Oct 09 2022 01:56 PM
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Nice find! That sign and story are familiar too. It looks like I have one from the same wall. LOL. Just this year I finally decided to strip the paint. I posted on oldgas success with citristrip product. Good luck!

71C179AF-67C1-4227-ADA8-DEE65142E20C.jpeg 086128E1-A60A-4229-A790-72B8A09F96C3.jpeg
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mcgas #782120 Sun Oct 09 2022 06:14 PM
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I can shed a little insight into this type Calso sign. This appears to date from the 1930's -1940's.

In the 1930's, Standard of California expanded eastward into Standard of Indiana territory, using the "Calso" name, derived from the name "The California Company". To set itself apart, Calso adopted lime green, white and blue instead of Standard's red, white and blue.

Apparently, after WWII, Standard of California decided to rebrand all its Calso stations in the Plains and Rockies to Chevron, and set up Calso (as the "California Oil Company" in the Mid-Atlantic and Northeast states, with a new logo design: the word "Calso" on a red background, with an elongated "L". The Chevron logo was eventually introduced on the East Coast by the mid-1950's, but both "old" and "new" Calsos would become "Chevron" by the 1960's.


phmlpn
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phmlpn #782122 Sun Oct 09 2022 06:32 PM
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RANDY
FordFool69 #782129 Sun Oct 09 2022 07:19 PM
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Got one side completely cleaned up today. Will work on the other side during the week after work.

20221009_190723.jpg
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FordFool69 #782169 Tue Oct 11 2022 12:45 PM
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I love a happy ending!

FordFool69 #782284 Sat Oct 15 2022 06:29 AM
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Pretty snappy looking sign, like the colors, nice find!


collecting standard oil items
Tim Flannery
FordFool69 #782287 Sat Oct 15 2022 07:09 AM
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According to the "Guide to Gasoline Logos" ; Calso started in the late 1930's in the Rocky Mtn states & in the Northeast states in 1945-46 & logo/sign was used in 1940-41.

Pictured map is a 1939 with the marketing area in the 2nd picture.

Dave

Calso GA 1939.jpg Calson Marketing area 1939.jpg

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