Dec. COTM: Old Dutch Refining Co. - Thu Dec 01 2005 10:12 PM
Like most smaller, regional marketers not much is known about Old Dutch Refining Co. What we do know is that Old Dutch was founded in the early 1930's in Muskegon, Michigan as a refiner and marketer of gasoline, kerosene, fuel oils, and other petroleum related products. At the their high point in the late '30s there were 34 Old Dutch branded stations scattered up and down the western shoreline of Michigan's lower peninsula. Most of these stations were job operated.
Old Dutch Refining Co. felt the pressure from the WWII gas rations and by the mid-1950's Old Dutch was bought out by Aurora Gasoline Co. (marketers of the Speedway brand) of Detroit, which later became part of Marathon. After the buy out by Aurora the Old Dutch brand did not die, however. There were several marketers that kept the name and logo alive well into the 1970's. There were several Old Dutch station identifation signs with the distinctive windmill logo still hanging in front of stations into 90s, though those stations had long since stopped pumping gas.
Old Dutch was a relatively small marketer, but they produced a wide array of globes, signs, cans, and giveaways that are highly collectible today. Lets take a look at some of them!