It is Larco gasoline, a brand of Veltex gas (originally Fletcher Oil Co.). If your family has any of those globes left, they are worth a decent amount (about $2k to $3k). The pump on the left is a Bowser 557. The pump in the middle looks like a Wayne 40, but I'm not 100% sure.
Hope this helps, -Steve
Here are two pictures of those globes from recent auctions... (I hate to tell you, but one auction was just 2 1/2 weeks ago)
LARCO, Little America Refining Company. Two refineries in Wyoming. one in Rawlins and one in Casper. Headquarters in Salt Lake City. They own Sinclair Oil. Mitch
Could be Idaho, Oregon, Washington, possible California. Pm me the name, address and any other info and be patient, I might be able to help, if I can figure it out I might also have a picture of the station. Dean